Stakeholder research undertaken at the outset of a campaign provides insight into the organisation and the project requirements. These include business goals, company competencies, as well as individual roles, which influence the achievements of a project’s objectives.
Significantly, a thorough communication audit can allay fears while bringing into a sharp focus hidden weakness or contradictions. This is where MAJESTY INNOVATES PR comes in.
Small business may find that they are spreading themselves too thin, thus forgetting what their clients’ find valuable about them. On the other hand, larger organisations can lose their agility and get distracted by irrelevant politics and bureaucracy.
Our approach helps to refocus attention on what is important and helps organisations invest energy in productive outcomes.
Initially we meet with the client and conduct a communications and competition audit.
This process explores the following areas:
- Internal/external environments
- Competitors strengths/vulnerabilities
- Brand awareness
- Competitive advantage
We secure an understanding of your competitive environment. Uncover new opportunities and dynamics through robust analysis which provides an assessment of the strengths and weaknesses of the company and current/potential competitors.
Emerging companies often don’t have the operational capacity to leverage the wealth of internet-based data critical to a successful competitor analysis.
MAJESTY INNOVATES PR will assist clients in gathering and assessing this critical information.
A thorough competitor analysis report reveals the following:
- Solutions to the cracks in your communications methods
- What your target audience needs to hear about your brand
- How you can communicate more effectively inside and outside of your company
- Communicate attributes on new products/services that crush competition
- What weak points do you need to be cognizant of
- Develop a marketing strategy that leverages all of your new products/services and their advantages
Market PR Strategy
We bring the media and your brand’s story together
MAJESTY INNOVATES PR has a team of tactical planners and negotiators who aim to improve your brand’s visibility. We have smart conversations that give your campaign the best chance at success, while providing your business with the best return on investment.
Our clients understand and appreciate the value we add to their brand and their reputation. The media appreciates our news centric and honest approach in creating content that appeals to their target audiences.